Emby / How Ideas Spread
01 - Social Epidemics—Why Things Catch On
02 - The Basics of Consumer Psychology
03 - The Impact of Triggers on Consumer Choice
04 - Simple Rules to Make Ideas Stick
05 - The Social Influence of Conformity
06 - The Social Influence of Divergence
07 - Word of Mouth—Powerful and Persuasive
08 - The Social Currency of Shared Ideas
09 - Messages That Go Viral
10 - Social Networks—Channels of Influence
11 - Social Influencers—Myths and Science
12 - Tracking Results—Big Data, Little Data